Here's what I did:

1) I based my product on Mark's Dynamic Affiliate Tip Tool, which was in his Farewell Package. This is a simple web page scroller, using public domain Java Applets, but Mark worked it into a neat little app which looked good.

2) I modified it, and added some Javascript so that it would calculate from the date, the day number in the year (1 to 365) and then loaded the appropriate text file from the 365 which I created.

3) This was the hardest part Each text file consisted of a marketing tip, plus an ad for an affiliate product or my own product. Every 7 days, the user got to download a free gift - so that motivates people to keep looking at the scroller.

4) So that got me the web version. I drove it all with Javascript, so that webmasters could just paste a few lines into their web page, and had a gizmo which gave their visitors a fresh tip (plus my ads!) every day.

5) I then hired a coder who, for just a few dollars, produced a .exe version, which people could download and have sitting on their desktop, for their daily dose of sales and marketing advice.

6) And so was born (drum roll) Marketing Tipster!

It was, and still is, a free download - both the web-based and the desktop versions.

I had expected that it would generate income from the ads. But the actual result was a huge number of subscriptions for my newsletter - especially when I offered it in JVs such as Mark Hendrick's "12 Days Of Christmas" promotion.

And of course newsletter readers are exposed (discreetly, of course) to many more offers than Marketing Tipster could generate.

Tipster is now running in the background. Having generated 366 tips, I have now left it alone and moved on to other ventures.

But Tipster (which sits on most pages of my main marketing site) still brings in a regular supply of new subscribers. In addition, I've also made a few hundred dollars from providing people with customised versions of Tipster.

All that from one little app in the MJFP - and, as Mark will admit (if he can even remember it!) it certainly wasn't new technology when he produced DATT.

This is just one example of building on other people's ideas, and putting a new spin on it.

If you want to have a look, here's the URL:

http://www.marketing-tipster.com

Hope this gives some inspiration

Regards

Ian Traynor
York, UK