I bought the irresistible offer some months ago and I really love it. To tell the truth the mother of all bribes was the main reason I bought it but after reading it I discovered lots of ideas and insights. I now read it at least once a month to make it part of my daily life.
The appendix about selling yourself is my favorite.
I agree, I'm about half way through the book, and already I've learned quite a lot. I really liked the section about touchstones. This book will really give you a great marketing foundation.
__________________ Jason Cooper aka "NetfireGuy" http://www.NetfireGuy.com - Check out my personal blog here.