Applying TIO to a diversified market

[augustine.iacopelli]

Hello everyone!

I'm currently working through The Irresistible Offer for a satellite campus of a larger university. I do not have incredible control over the overarching branding of the university, however, I do have some flexibility over our individual messaging. The problem is that we are marketing to several niches from high school students to returning adults (after life changing events). Does anyone have any ideas about composing a TIO for a situation like this?

Thanks for the assistance!

Augustine Iacopelli