What is YOUR definition of ' Leverage '
 

What is YOUR definition of ' Leverage ' in online marketing...

I will come back soon and give you mine :)

Thanks,

Mike Filsaime

a definition of leverage
 

Mike,

Glad to see you in the forum.

Leverage has a broad definition and can be applied to time, money, advertising, exposure, goodwill, assets, and investment.

In the sense of online marketing, leverage is often confused with viral elements. So if you want a precise definition, online leverage is more closely related to duplication.

For example, if I have a goal of reaching 100,000 people and I have a list of 10,000 then by finding 9 JV partners with equal sized lists and running a promotion together, it can be defined as leverage; although to be honest I do not believe that this is a true definition or a true application.

For example, a basic definition of leverage is using a strong pole, and a correctly placed block to move a rock weighing a ton by myself. In this situation I am relying purely on my own skills and correct choice of pole and block to achieve results I would normally not be able to obtain since the rock weighs ten times as much as I do.

Using my definition above, if the rock is 100,000 people I have to then decide what is the pole and the block I will use to gain the desired result. I want to be able to move or motivate 100,000 people to buy my product.

If I have 9 more people helping me move the rock, I dont need a pole or a block. That isnt leverage. So then, to get leverage by myself, what do I do?

This demands some creative thinking. One answer is to 'rent a list' or to use and advertising service that would cost me say one cent per recipient. If we apply that to 100,000 people I would be spending 1,000 dollars on advertising which if targeted correctly would bring 5000-10,000 sales. This is purely using money as the lever.

Since I have rambled on a bit I will leave off. Thanks Mike for asking a very important question. And one with lots of answers

Cheers
Paul

http://advancedmarketintelligence.info
http://netbizoptimiser.com

Planning for rewarding procrastination? :D

Seriously The way I see it leverage is just smart use of our time and resources that lead to the generation of an ever increasing income steam generated by less and less work.

Definition of Leverage
 

Hi

My definition of leverage - is gearing.... or gearing up.

You can leverage sales activity by having affiliates sell for you.... therefore gearing up on your time and efforts by using the time and efforts of others.

You can leverage an investment portfolio by borrowing against it, then reinvesting the borrowed amount back in to the portfolio.

To me I guess, leverage / gearing up (going up a gear) means working harder and smarter - enhancing the available resources.

But that's just my definition!

Back
 

sorry it took so long for me to get back to you on this...

I think this topic will be part of my next newsletter.

I will discuss in the newsletter in greater details than I will here.

But to me, leverage is understanding that money is not earned by trading hours for dollars.

In earing income, you can not leverage your time by the hour.

Work for $20 / hr. Want to earn more, work more. ==> no way.

I want to earn less and make more.

To be able to leverage, you must have 4 things

Knowledge
Courage
trusting relationships
OPP (Other people's power)

Knowledge allows you to see the opportunity that is in the woods. It may not reveal it self to you, but when you know what to look for, you can spot the deer behind the drees.

Courage - Do I need to get in to the take action thing here? I will say no more.

Trusting relationships.
That goes hand in hand with the OPP. If you want to get OPP to do you any good, you have to have a trust built up.

Start making relationships with people you want to be most like. Do not ask for anything in return. Find ways to help. Find ways in their circle. Do not come on too strong. Just let them see that you are a cool person to be around and there to help.

When the time comes, you can ask to reciprocate. But just becasue you offered help does not mean that the other person is now obligated to reciprocate. It sure would be nice, but that is not the way the world works.

Respect their decision to "JV" or not "JV" regardless of what you may have done for them in the past.

With all that said, if you can make it a www. (win.win.win)

you , the buyerm and the JV partner, you can leverage anything.

Mark Joyner and I used each others leverage recently to make over $10,000
for a 1 hour call and a few emails.

Why?

Mark had something great to offer my members, I had good stuff to offer my members. They get good products, Mark and I are able to benefit by helping others.

I can do it without him, and he can certainly do it without me. But together, with the best interest in the members first, we can leverage our strengths to have a real w.w.w.

Thanks
Mike Filsaime

Hey Mike F! Great surprise to see you here! :D

I just wanted to share this with you ... which is another way of saying the same thing you just did. I have this framed next to my "work station"

You are the only one who can and must do it ... but you don't have to do it alone!

I've used this with my clients who are seeking to change/enhance their lives, however I can clearly see how this works in network marketing / online businesses.


My tip is to find ways to Leverage:
Time
Skills
Money
Knowledge

In other words, be sure to leverage Yourself! ;)

I'm pretty sure it was in one of Robert Kiyosaki's books (Rich Dad's prophecy I think)

He just had this picture of one guy trying to push a huge rock with his brute force and there was sweat popping out from his head but the rock wasn't moving.

Next to him was a guy using leverage. He placed a small object next to the rock and wedged a large stick under the rock and over the small object - thus using the small object to turn the stick into a lever.

Leverage is using resources to create better or even results from less total effort/expenditure.....isn't it? ;)

re - my last post. Sorry paul, I should read all of the thread before posting. You'd already mentioned the 'rock'.Oops :eek:

Leverage In a Nutshell
 

Leverage is your abiliy to consistently take the actions that support your goals in spite of any obstacles that stand in your way.

At least that's *one* definition of leverage ...

/Dave Navarro

Hi all,
Great thread.

I like to think of things purely conceptually at first when defining a principle and apllying it practically, so here's my perspective:

Leverage is a technique used to focus an amount of energy from a relatively large area into a smaller area, across a "leverage point" (or fulcrum), thereby increasing the intensity of output for a ceratin amount energy.

The stick (in the rock example) is split into two parts by the smaller rock, (the leverage point, or mechanism). The greater the ratio between the small area of the stick and the large area of the stick,(such as the small rock being closer to the small rock) the greater the ratio of intensity.

Notice how to move the rock a longer distance with this technique, you'd have to continually move the smaller rock; but it's still easier than moving the big rock.

Also the greater the distance you move the stick, the greater the quantityenergy input into the system.

Seems to me the principle of leverage is pretty much the same as the principle of focus, except that focusing energy is more like funneling energy towards a point, and leveraging seems to imply multiplying your energy across a greater area first, and then focusing it.

One last thing, in the basic rock and stick lever example, the work is easier because your aligning your energy with a greater prevalent energy: gravity. Just your weight becomes transferable work because it's moving with the force of gravity, instead of against it, as it would if you were pushing up against the rock.

Well, I sure hope that planted some conceptual seeds that will grow into thriving, practical actions... :)


Namaste all,