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Joe Vitale
Interviews Mark Joyner about the Breakthrough New Book ... IMPORTANT: Please read this entire page for crucial instructions! From: Dear Friend, I have read just about every book written about marketing written in the last 150 years. From Claude Hopkins to Ray Kroc ... From P.T. Barnum to the modern day BBDO ... I've studied the greatest marketing minds and own the largest collection of marketing books on the planet. You name it - I've read it. One thing you can learn from all of these great masters and these great books is that many of them are really saying the same thing, just with different language. I read every new book with a sense of excitement hoping that I'll learn something new, but usually it's just a repackaging of what I already knew. Once about every 50 years or so, though, something happens. Are you familiar with the term "paradigm shift?" It's a phrase coined by Thomas Kuhn in his classic work "The Structure of Scientific Revolution." It refers to a shift in science that changes the way we see the world. The Theory of Relativity was a paradigm shift. We're also experiencing one now in the field of quantum mechanics. Paradigm shifts occur in the field of marketing as well. We experienced one about 50 years ago with Claude Hopkins' "Scientific Advertising." That book opened up a whole new scientific view of marketing and advertising that changed everything. Those who understood and adapted these concepts crushed their competitors with stunning ease while those who ignored the message were lost in the annals of mediocrity. That's the history you already knew .. Another such shift has just occurred and everyone who has seen it so far has had the same reaction: the ideas in this book are going to change marketing forever. Not only will those who quickly adapt these principles to their business get their message to cut like a laser through the ever growing competitive noise in the marketplace, but they will also take part in what is shaping up to be a new global movement toward a healthier and more honest marketing. It may take two reads of this short and easy-to-understand book before you fully grasp the profound impact it will have on your business, but you can read it in a quick sitting, so don't despair. Here's how to get started. Step 1. Do Your Homework Click this link to learn the title of this book and secure your copy now before the call. You'll get more out of the call when you read the book first. CLICK HERE TO SECURE YOUR COPY NOW Since you'll want to apply these ideas right away you'll have a leg up on the competition when you get the book now. IMPORTANT: Appearances by this author (you'll immediately recognize the name as one of the greatest marketing minds of all time) are rare, so you'll want to prepare as much as possible for this mind-expanding experience. Step 2. Listen to the Interview This interview is in two parts. The first one abruptly ended due to some technical difficulties with the conference line, so we finished the interview a few days later. It's important that you listen to both parts! Step 3. Spread the Word! After listening to the interview, I'm sure you'll understand why I feel it's so important that everyone in business read this book immediately. This is a paradigm shift that will not only help consumers, but will also help business sell more product faster. This book is a shot in the arm our economy needs that will benefit everyone, so please tell any and all business owners and markers you know about this book.
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